This soap is probably my new favorite soap scent. I've never been to a London barbershop so I'll have to take their word for it. It does smell really fresh and clean. Without smelling of linen or citrus. It smells....blue. It's really hard to put a finger on it. The scent is pretty unique. It is a softer soap though, so It doesn't last too long, but that's the trade-off with soap: softer soaps=more oily smell good scents; denser soaps=less oily smell good scents. Just keep it away from the shower-head stream of water, keep it as dry as possible, and it should last a bit longer.